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  • Plan to promote beauty and wellness tourism in Ibiza

    Wellness, beauty and health tourism already has numerous businesses on the island of Ibiza, and it is consolidating itself as a powerful segment of the tourist offer, and thanks to the initiative promoted by the Ibiza Tourism Promotion, with the collaboration of the Ibizaloe firm and the financing of the Consell de Ibiza, the island wants to take a decisive step to strengthen this business.

    Yesterday the Health and Wellness Club Ibiza Health & Beauty was presented at the Ibizaloe facilities, on the Sant Antoni road, which was born under the umbrella of the Promotion and aims to bring together companies in the sector and give them national and international projection through all kinds of channels, from its own website (ibizahealthandbeauty.com) to social networks.

    The president of the Promotion, Alejandro Sancho, affirmed in the press conference offered at the presentation of the new club that this type of tourism “already has a present in Ibiza and of course it has a future”, and advocated “reorganizing and grouping the existing offer ”, which currently involves holding 400 events each year on the island.

    The new Health and Wellness Club Ibiza Health & Beauty will be made up of professionals from the fields of medical-aesthetic services, beauty and wellness, hotels and spa, rural accommodation, gyms, yoga, Pilates and dance schools, as well as bio shops and specialized professionals.

    Among the specific objectives pursued are, apart from promoting companies, “creating synergies with other clubs of the Promotion of Tourism, such as Luxury, Mice, Gastronomy, Experiences or Active Tourism, in addition to jointly creating content, conducting training events for professionals, organizing media coverage actions, positioning the island as one of the best health and wellness tourism destinations in the world ”, among other aspects.

     

    Source: Diario de Ibiza.

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